What is the Meta Conversions API?

Conversions API (CAPI) is a server-to-server connection that shares conversion events directly from your website server to Meta, bypassing browser cookie blockers.

What is event deduplication?

If you send conversion events from both the browser (pixel) and server (API), Meta receives duplicate logs. We apply unique event IDs to deduplicate them, ensuring accurate reporting.

How does it improve ad performance?

Accurate conversion data helps Meta's algorithm identify target buyers faster, lowering acquisition costs and improving retargeting accuracy.

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Meta Pixel & Conversion API Setup

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Meta Pixel & Conversion API Setup

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